Buttered Toast

Meal planning, as simple as buttered toast.

A household food OS for Indian kitchens:

  1. Plans what the house eatsaround every diet at the table
  2. Knows what the kitchen already holdsdown to what’s running low
  3. Orders only what you’re out offrom Swiggy Instamart
  4. Talks whoever’s at the stove through every stepin your kitchen’s language
Coming soon to the App Store Coming soon to Google Play

Want to know when it’s ready?What this site collects

How it works

Four screens, one week of food.

The plan screen: a week of days across the top, with the meals chosen for today and tomorrow beneath them. The plan screen: a week of days across the top, with the meals chosen for today and tomorrow beneath them. View full size

Step onePlan the week

The pantry screen: items grouped by category, each with an in-stock control and a button to hear its name spoken. The pantry screen: items grouped by category, each with an in-stock control and a button to hear its name spoken. View full size

Step twoKnow the pantry

The cart screen: an estimated total, steppers for how many people are eating and how many servings each adult takes, and a list of items that need a decision. The cart screen: an estimated total, steppers for how many people are eating and how many servings each adult takes, and a list of items that need a decision. View full size

Step threeBuy only the gaps

The cook screen: today's meals listed with a Recipe button beside each one. The cook screen: today's meals listed with a Recipe button beside each one. View full size

Step fourCook, or hand it over

Need one-on-one guidance? Ask it anything

The cart thinks for you

A shopping list that shops the way you would.

The week’s plan turns into a cart on its own.

Pantry-checked

Whatever the kitchen already holds is left off, so nothing arrives twice.

Folded across the week

An ingredient needed on different days is ordered once, in the right total quantity.

Swaps, never blanks

An item out of stock on Instamart? We offer a real substitute that still works for the dish.

Your pantry, live
Onions
Tomatoes
Toor dal
The pantry tracks each item — in stock, running low, or out — and adds only what is out to the cart.

Who eats, and who cooks

One kitchen, every plate at the table.

Set each person’s rule once. The week’s menu is planned around all of them at the same time — tap one to see a few dishes it would put on the table.

and more… or read twenty of the recipes in full.

The person who plans the week is usually not the person at the stove.

One person decides the food, another cooks it, and they may not share a language.

Hand it to whoever cooks — every step speaks their language.

Eleven Indian languages.

One real cooking step — the tempering from kanda poha — in every language the app cooks in. Pick one:

Add one teaspoon of mustard seeds. When they start to pop, add the curry leaves, green chillies and a pinch of asafoetida. Stir for twenty seconds.

एक छोटा चम्मच राई डालें। जब वह चटकने लगे, तो करी पत्ता, हरी मिर्च और एक चुटकी हींग डालें। बीस सेकंड तक चलाएँ।

এক চা চামচ সরষে দিন। ফাটতে শুরু করলে কারি পাতা, কাঁচা লঙ্কা আর এক চিমটে হিং দিন। কুড়ি সেকেন্ড নেড়ে নিন।

ஒரு தேக்கரண்டி கடுகு சேர்க்கவும். அது வெடிக்கத் தொடங்கியதும், கறிவேப்பிலை, பச்சை மிளகாய் மற்றும் ஒரு சிட்டிகை பெருங்காயம் சேர்க்கவும். இருபது வினாடிகள் கிளறவும்.

ఒక టీస్పూన్ ఆవాలు వేయండి. అవి చిటపటలాడటం మొదలవగానే కరివేపాకు, పచ్చిమిర్చి మరియు చిటికెడు ఇంగువ వేయండి. ఇరవై సెకన్లు కలపండి.

एक चमचा मोहरी घाला. ती तडतडू लागली की कढीपत्ता, हिरवी मिरची आणि चिमूटभर हिंग घाला. वीस सेकंद परता.

એક ચમચી રાઈ ઉમેરો. તે તતડવા લાગે એટલે મીઠો લીમડો, લીલાં મરચાં અને એક ચપટી હિંગ ઉમેરો. વીસ સેકન્ડ હલાવો.

ಒಂದು ಚಮಚ ಸಾಸಿವೆ ಹಾಕಿ. ಅದು ಸಿಡಿಯಲು ಶುರುವಾದಾಗ ಕರಿಬೇವು, ಹಸಿ ಮೆಣಸಿನಕಾಯಿ ಮತ್ತು ಚಿಟಿಕೆ ಇಂಗು ಹಾಕಿ. ಇಪ್ಪತ್ತು ಸೆಕೆಂಡು ಕಲಸಿ.

ഒരു ടീസ്പൂൺ കടുക് ഇടുക. അത് പൊട്ടിത്തുടങ്ങുമ്പോൾ കറിവേപ്പില, പച്ചമുളക്, ഒരു നുള്ള് കായം എന്നിവ ചേർക്കുക. ഇരുപത് സെക്കൻഡ് ഇളക്കുക.

ਇੱਕ ਛੋਟਾ ਚਮਚ ਰਾਈ ਪਾਓ। ਜਦੋਂ ਇਹ ਤੜਕਣ ਲੱਗੇ, ਤਾਂ ਕੜੀ ਪੱਤਾ, ਹਰੀਆਂ ਮਿਰਚਾਂ ਅਤੇ ਇੱਕ ਚੁਟਕੀ ਹਿੰਗ ਪਾਓ। ਵੀਹ ਸਕਿੰਟ ਹਿਲਾਓ।

ଏକ ଚାମଚ ସୋରିଷ ପକାନ୍ତୁ। ଏହା ଫୁଟିବା ଆରମ୍ଭ କଲେ, କରି ପତ୍ର, କଞ୍ଚା ଲଙ୍କା ଏବଂ ଏକ ଚିମୁଟି ହିଙ୍ଗ ପକାନ୍ତୁ। କୋଡ଼ିଏ ସେକେଣ୍ଡ ହଲାନ୍ତୁ।

In the app every step is read aloud — tap play to hear this one. Our featured dishes are recorded in all eleven; the rest are read by your phone’s own voice.

About

Why this exists.

I’m Rohan, and I built Buttered Toast for my own kitchen first. I wanted to eat food that was genuinely tasty and good for me, and I wasn’t doing a good job of it. Too often I decided too late and ordered in, which meant a cart full of things I did not need, or junk.

The other half was closer to home. My cook didi is a better cook than I am, but only with the dishes she already knows. Anything unfamiliar meant me standing next to her, translating a recipe off my phone. She needed the steps in her own language, not in mine.

So this fixes both ends: the deciding and the ordering for me, the guidance for her. One person, independently, and nearly ready. Every decision on this page was made by someone who cooks from it, and what is shipped and what is next are listed below.

Rohan, who built Buttered Toast, photographed on a hillside in Glencoe. Rohan

Status

Close to launch.

  1. Recipes ready 500+ dishes, photographed, with real steps and timings
  2. Built and running A real household’s week, on real phones
  3. Groceries live The Instamart cart works today
  4. The ask bar, thinking On-device search, with an AI layer for the bigger, fuzzier asks
  5. Final polish now Eleven-language voice and the last fixes

Come cook with us. Be the first in line.